Palm Branch Media, Patwa Culcha International Announced Fruitful Partnership

Media production and consulting company Palm Branch Media (PBM) and culturally conscious Patwa Culcha International Limited (PCIL) have announced a partnership arrangement that is already seeing both companies creating a synergy that has been nothing short of productive.

PCIL, owner of widely recognized Jamaican clothing brand Patwa Apparel ( today announced its strong partnership with the region’s media gentle giant, PBM. Under this partnership, both companies will utilize their resources and networks to advance the operations of each other while also promoting the services and products of each entity in their respective spheres. PCIL, which is the ‘go-to’ company to commemorate and celebrate all things Jamaican, prides itself on crafting unique Jamaican clothing, food, and media and entertainment services for customers in the region as well as a global audience.

The St. Kitts and Nevis-based PBM, a Pan Caribbean media company serving the region and the Diaspora, provides comprehensive coverage of the Caribbean in areas that are often overlooked by other regional media entities. The company also produces films, documentaries and other media content for various media entities.

pbm logo-2Among other things, this partnership will see both businesses working on a number of projects to tap into each other markets with the objective of growth for both entities. So far, PCIL has sponsored reggae gospel artist Di Anointed Vale who is signed to JIFE Music, a record label owned by Palm Branch Media, as part of this arrangement.

Untitled design-2“We are thrilled to partner with Palm Branch Media and have Di Anointed Vale, a JIFE Music artist showcase our collection in his role as Brand Ambassador for Patwa Apparel,” says owner and CEO of PCIL, Heneka Watkis-Porter. “Vale’s freshness and warm and vibrant personality represents what our brand is about.”

CEO of PBM Andre Huie is equally pleased about the already obvious progress the partnership is experiencing. “We at Palm Branch Media are very excited about this partnership with PCIL. We have already begun to see fruits from this productive relationship which can only get better,” says Huie.

PCIL, the ‘cultured’ company has been around since 2007. As the company grew, it needed to develop a new strategy that would take the business internationally. As a result, the company shifted focus from a mere t-shirt business to one that is now producing content for television, food and more, focusing on the Jamaican culture. The company revealed that they are working on their TV series, “Bandwidth” that will focus on Reggae Bands in Jamaica.


Palm Branch Media is a media production company and communications consultancy that operates an online radio station Voice of the Caribbean (VOC) Radio ( and a gospel music record label JIFE Music ( The company began full operations in October 2015, almost a year after it was first registered and has already made a mark on the Caribbean region with VOC Radio.

As a production company, PBM will be developing television and radio programs, documentaries, movies and films as well as providing PR services to various entities, governments and individuals. Principals of the company offer a combined 20 year experience in the field of music, media, entertainment and communications and pride themselves in excellence and quality service. “At PBM, we intend to venture into areas of communications, music and media which no other company in the Caribbean has gone before. We consider ourselves trendsetters in this field as there are so many untapped areas that we aim to conquer,” says Huie.

Both entities are now working in earnest to execute the launch of the new Patwa Apparel collection in St. Maarten in November of this year.

To learn more about the partnership, ordering, or to book Di Anointed Vale, contact Andre Huie at 1.869.662.2200 or email,, or visit the website at; or Heneka Watkis-Porter at 1.876.849.2571, email or visit to order.

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